Privacy Policy

1. Data Controller

The data controller is AVGP Marketing Group SRL, a Società a Responsabilità Limitata Semplificata incorporated under Italian law, registered as Startup Innovativa, VAT number IT02896170996, with registered office at Via Fieschi 15/17 (piano terra), 16121 Genova, Italy.

For any privacy-related enquiries, contact us at privacy@influeppy.com.

2. What Data We Collect

We collect data you provide directly and data generated automatically when you use our services.

Data you provide

• Name, email address, and contact details when you register or apply.
• Social media handles, audience metrics, and content categories you submit.
• Bank/payment details required to process your earnings.
• Communications you send us (email, WhatsApp, support tickets).

Data collected automatically

• IP address, browser type, operating system, and referring URL.
• Pages visited, time spent, and interactions on influeppy.com and its subdomains.
• Cookies and similar tracking technologies (see our Cookie Policy).

3. How We Use Your Data

• Service delivery — to match creators with brands, manage campaigns, and process payments.
• Account management — to create and maintain your account and communicate service updates.
• AI features — to train and run our AI agent for outreach, negotiation, and reporting. Data used for AI training is anonymised or pseudonymised where possible.
• Legal obligations — to comply with Italian and EU tax, accounting, and regulatory requirements.
• Marketing — to send you relevant updates and offers (only with your explicit consent, which you may withdraw at any time).

4. Legal Bases for Processing (GDPR)

• Contract performance (Art. 6(1)(b)) — processing necessary to deliver the services you requested.
• Legitimate interests (Art. 6(1)(f)) — fraud prevention, platform security, analytics.
• Legal obligation (Art. 6(1)(c)) — tax and accounting duties.
• Consent (Art. 6(1)(a)) — marketing communications and non-essential cookies.

5. Data Sharing

We do not sell your personal data. We share data only with:

• Brand partners — limited profile information (handle, niche, audience size) shared with brands as part of campaign matching. You are informed before any sharing.
• Service providers — hosting (Vercel, AWS), payment processors, email/SMS providers, analytics tools — all bound by data processing agreements.
• Authorities — when required by law or to protect rights and safety.

6. International Transfers

Some of our service providers are based outside the European Economic Area. Where this occurs, transfers are governed by Standard Contractual Clauses approved by the European Commission, or by other appropriate safeguards under GDPR Chapter V.

7. Data Retention

• Account data is retained for the duration of your account plus 2 years after deletion, unless a longer period is required by law.
• Financial and tax records are retained for 10 years as required by Italian law.
• Marketing data is deleted immediately upon consent withdrawal.

8. Your Rights

Under the GDPR you have the right to:

• Access — obtain a copy of the personal data we hold about you.
• Rectification — correct inaccurate or incomplete data.
• Erasure — request deletion of your data ("right to be forgotten"), subject to legal retention obligations.
• Restriction — ask us to limit processing in certain circumstances.
• Portability — receive your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests or for direct marketing.
• Withdraw consent — at any time, without affecting the lawfulness of prior processing.

To exercise any of these rights, email privacy@influeppy.com. We will respond within 30 days. You also have the right to lodge a complaint with the Italian supervisory authority, the Garante per la Protezione dei Dati Personali (www.garanteprivacy.it).

9. Cookies

We use essential cookies for platform functionality and, with your consent, analytics and marketing cookies. You can manage your preferences via the cookie banner or by contacting us. For full details, see our Cookie Policy.

10. Children

Our services are not directed at persons under 18. We do not knowingly collect data from minors. If you believe we have done so inadvertently, contact us and we will delete the data promptly.

11. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated by email or prominent notice on our platform at least 14 days before they take effect. Continued use of the service after the effective date constitutes acceptance.