The criteria we follow.
A few rules that apply to every campaign and every creator.
Our principles
We use them to decide what to do and what not to do.
People before numbers
An audience that trusts is worth more than a big audience. We choose creators for style and content, not just for followers.
Tailor-made AI, human decisions
We use a system we built ourselves to read content and audiences, not a generic chatbot. A person rereads every result, decides, and answers for it.
Clarity, always
Prices, timing and responsibilities written down before we start. No surprises at the end of the month.
Creative freedom
The creator knows their audience better than anyone. We give a direction, not a script.
Real data
We report what really happened, even when it is not what we hoped for.