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Blog Tools for brands Budget and reach

Campaign budget and reach

Choose the goal, creators and content: we estimate what the campaign costs, how many views it brings and at what CPM, with the model we use for proposals. The preview is instant, and the full report arrives by email.

What do you want to achieve?

Market and sector

How many creators, and what size

Content pieces per creator

Your assumptions

Editable assumption: use the creators’ real figure when you have it.

Used to calculate the sales needed to recover the investment.

Estimated creator budget – Estimated views– Average CPM–

Your campaign plan

Costs and reach by creator tier

The right mix for your goal

    What to measure

      Campaign timeline

      1. Week 1Brief: goal, audience, budget and timing. We ask you straight away for anything missing.
      2. Week 2Proposal: our AI selects the creators, a point of contact reviews the shortlist and sends you names and reasons.
      3. Weeks 3–4Production: concept, revisions and approvals. You see every piece of content before it goes out.
      4. Weeks 5–6Publication and report: what went out, where and with what results.